How long does a project take?

Motion pieces run 3–10 days depending on the package. Brand and UI/UX systems run longer, and get a specific timeline after the discovery call once the real scope is clear.

Do you work with early-stage/pre-seed startups, or only funded ones?

The sweet spot is funded and early-growth teams who treat design as infrastructure rather than a one-off cost. I take earlier-stage or smaller projects case by case.

Do you offer ongoing/retainer work after the initial system is built?

Yes. Most engagements don’t end at launch: new features need UI, campaigns need motion. I built the retainer tiers above for exactly that.

What tools/software do you deliver in?

Figma for UI/UX and design systems, After Effects for motion, plus standard brand-guideline and hand-off formats. Always editable and production-ready.

How do revisions work?

Revision counts scale with the package tier. See the rate card. I apply feedback throughout rather than saving it up for the end.

What if I only need one pillar, just motion or just UI/UX?

That’s fine. Each pillar is available on its own. The system approach is where the most value shows up, but single-pillar work is a normal starting point.

Brand Identity, UI/UX & Motion Branding

BRANDUI/UXMOTION

SYS.01SENIOR ART DIRECTOR

From old-school craft to the AI-driven future.

Most startups hire a brand designer, a UI/UX designer and a motion editor, then spend six months keeping them in sync. I own all three, as one system.

Fixed-scope pricing. No hourly guesswork.

10+Years
$90K+Managed
Top 2%Preferred Freelancer
4Continents

SYS.02PILLARS

SYS.03THE DIFFERENTIATOR

Most startups hire three separate specialists for this. I am one person who owns and delivers the whole system.

The old way

Brand designerOwns the logo and the guidelines
UI/UX designerReinterprets them in the product
Motion editorReinterprets them again on video

Three outputs that nearly match

Three contracts, three interpretations of the brand, and a consistency problem that grows with every new screen and every new campaign.

The Hamza Ashraf way

01Brand
02Product
03Motion

One consistent output

One person holds the whole picture, so the identity that ships in the product is the identity that shows up in the launch film.

SYS.04PORTFOLIO

Every project below follows the same structure: the problem, the system, what shipped, what it changed.

All: 9 projects

Open as a page

SYS.05PRICING

Fixed scope, fixed price. I cost every tier from real hours, so there are no round numbers and no agency markup.

Every tier costed from the hours it takes

Naming, identity and the rules that keep it consistent.

Starter
$2706 hrs
- Core identity essentials
- Primary logo delivery
- Editable source files
StandardMost chosen
$67515 hrs
- Full identity system
- Colour and type architecture
- Brand guidelines document
Advanced
$1,12525 hrs
- Extended brand architecture
- Applied asset set
- Full guidelines and handoff pack

SYS.06REVIEWS

Dr. Marc Anthony Santamaria, Esq, PhDSantamaria Law Firm · 2026
Rated 5 out of 5 on LinkedIn
Hamza is an excellent video editor as he's helped my law firm with various videos with high quality. He's easy to work with and communicate quickly. He accepts feedback humbly and implements our suggestions rapidly. He understands our points without having to explain in too much detail. Thus, he's edited several of our videos and that's why I highly recommend him!
Video EditingRead on LinkedIn: Dr. Marc Anthony Santamaria, Esq, PhD’s review, opens in a new tab
Brian SchoellkopfEZ Sports Apparel · 2026
Rated 5 out of 5 on LinkedIn
If you are looking for graphic design work Hamza is reliable resource that can help you variety of graphics and designs... highly recommended!
Packaging DesignRead on LinkedIn: Brian Schoellkopf’s review, opens in a new tab
Mehul ShahUplift K12 / GoTeach.ai · 2026
Rated 5 out of 5 on LinkedIn
Hamza has incredible talent with design. I highly recommend his work!
Brand DesignRead on LinkedIn: Mehul Shah’s review, opens in a new tab
CherylCherish Artz
Rated 4.6 out of 5 on Freelancer.com
AT the start Hamza didn't quite understand what I was looking for but after he got it, Hamza delivered a great product! would use again.
AnimationRead on Freelancer.com: Cheryl’s review, opens in a new tab
Sonetcpdash.ai
Rated 5 out of 5 on Freelancer.com
Working with Hamza was a great experience. His design skills are beyond comparison. Will definitely work with him in the future
UI/UX DesignRead on Freelancer.com: Sonet’s review, opens in a new tab
Mehul ShahUplift K12
Rated 5 out of 5 on Freelancer.com
Syed is probably the best visual designer I've ever met. He also communicates well and sticks to deadlines, which is hard to find...
Game DesignRead on Freelancer.com: Mehul Shah’s review, opens in a new tab

SYS.07PROCESS

Four steps, in this order. Each one depends on the step before it.

Discovery call
What the product is, who it is for, and what is actually broken.
System proposal
A written plan for this case, with scope and timeline attached.
Build
Delivered in stages. Feedback applied as we go, never saved for the end.
Handoff & support
Editable production files, the guidelines, and a retainer if work continues.

SYS.08FAQ

A connected system, not a single asset: brand identity, product UI/UX and motion, built to work together and stay consistent as the product grows.

SYS.09START A PROJECT

Four short steps, about a minute, so the discovery call starts from something real.

Hamza AshrafReads and answers this himself, usually within a day.

Building brand, product, and motion as one system.

Three vendors, or one system.

Systems built, start to finish.

Clear scope, clear price.

What clients actually said.

How the work actually runs.

Discovery call

System proposal

Build

Handoff & support

The questions that come before the call.

What's included in a typical project?